spy

Google has 100–200 ads on record for aleris.dk in Denmark. ppcspy has fetched the 110 most recently shown: 110 search ads.

Industry: Health & beauty

Paid by: Aleris A/S (99), Aleris Danmark (11)

Strategy profile

Aleris leans on the BMI calculator and menopause, while the search ads otherwise cover private hospital, physiotherapy and health checks

Pressure
Among the fetched ads, nearly all impressions come from search ads, and the read texts cover 100 percent of impressions. The most shown ad is the BMI calculator from Aleris A/S with roughly 2.5-3 million impressions, followed by menopause from Aleris Danmark with roughly 250,000-300,000 impressions.
Messages
Audience of the search ads, weighted by impressions: consumers 99%, both 1%. Service is the most frequent message and has the most impressions, with texts about help, treatment and rehabilitation. Quality, trust and price follow, and price accounts for little of the impressions. The words 'leading private hospital' and 'over 30 specialties' recur in many ads.
Offers and CTA
Almost all ads have no concrete offer, and only two have a fixed price. The calls to action are mostly 'book' and 'contact', followed by 'learn'. Typical phrasings are 'Book your appointment today' and 'Call now and hear your options'.
Rhythm
Ads were launched with 31 in December 2024 and 16 in January 2025. After that came two in February 2025, one in March, one in April, one in August, one in December 2025 and one in January 2026. None were launched in the other months.
Who runs what
Aleris A/S: 99 ads (99 search ads), up to 4.7M impressions, mostly on Google Search; copy read in 98 of 99. Main message: BMI calculation and help with weight loss, e.g. 'Try BMI calculator at Aleris'. Aleris Danmark: 11 ads (11 search ads), up to 360K impressions; copy read in 11 of 11. Main message: specialised help in menopause with a personal plan, e.g. 'Perimenopause & menopause - For women in menopause'.

The text is written by AI from the ads.

Fetched 2026-11-10.

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