Insights
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 24,542 ads from 233 domains in Denmark. Updated 12 November 2026.
Offers and price in search ads, by industry
Share of the search ads we have read in each industry. An ad counts as an offer when it mentions a percentage discount, a specific price, free shipping, a named campaign or a gift.
| Travel | 24% | 44% | 2% | 11% | 32 | 3,037 |
| Home, garden & DIY | 21% | 31% | 5% | 25% | 29 | 2,162 |
| Cars & transport | 15% | 36% | 7% | 18% | 28 | 1,904 |
| Fashion | 36% | 20% | 0% | 37% | 20 | 1,546 |
| Finance & insurance | 15% | 41% | 13% | 15% | 22 | 1,287 |
| Health & beauty | 37% | 32% | 2% | 29% | 16 | 1,148 |
| Telecom, energy & subscriptions | 45% | 56% | 11% | 16% | 18 | 1,108 |
| Sports & leisure | 26% | 36% | 1% | 18% | 8 | 673 |
| Electronics & appliances | 31% | 45% | 4% | 18% | 8 | 630 |
| Entertainment & media | 25% | 24% | 10% | 29% | 8 | 580 |
| B2B & business services | 13% | 19% | 72% | 17% | 13 | 566 |
| Groceries & food | 27% | 49% | 0% | 26% | 9 | 413 |
| Education & jobs | 14% | 19% | 6% | 13% | 6 | 357 |
Lifetime and renewal, by industry
All ad types. Lifetime is the number of days the ad has been shown.
| Cars & transport | 480 | 44% | 24% | 28 | 3,111 |
| Fashion | 470 | 46% | 19% | 20 | 2,369 |
| Travel | 424 | 41% | 18% | 32 | 3,688 |
| Home, garden & DIY | 415 | 37% | 24% | 30 | 3,435 |
| Education & jobs | 398 | 41% | 16% | 6 | 424 |
| Sports & leisure | 398 | 35% | 23% | 8 | 873 |
| Finance & insurance | 372 | 34% | 27% | 24 | 2,182 |
| Entertainment & media | 369 | 35% | 28% | 8 | 880 |
| Health & beauty | 365 | 34% | 20% | 17 | 1,714 |
| Electronics & appliances | 317 | 31% | 26% | 9 | 1,040 |
| B2B & business services | 308 | 27% | 15% | 15 | 948 |
| Telecom, energy & subscriptions | 292 | 24% | 30% | 18 | 2,002 |
| Groceries & food | 116 | 8% | 51% | 13 | 1,276 |
Who pays for the ads
Payers behind ads on several domains: media agencies, groups and marketplaces. The name is the verified advertiser at Google.
| WPP Media Denmark A/S | 13 | 315 | 155 / 110 / 50 |
| s360 A/S | 10 | 322 | 1 / 191 / 130 |
| DQ&A Technology NL BV | 6 | 158 | 0 / 142 / 16 |
| GroupM Denmark | 6 | 158 | 0 / 118 / 40 |
| Billig Vvs Aps | 5 | 598 | 510 / 79 / 9 |
| OMD Denmark A/S | 5 | 155 | 50 / 64 / 41 |
| Ceon Internet ApS | 5 | 11 | 0 / 11 / 0 |
| Klarna AB | 5 | 7 | 0 / 7 / 0 |
| Bestseller Handels B.V. | 4 | 480 | 369 / 87 / 24 |
| Dentsu Aegis Network A/S | 4 | 69 | 0 / 68 / 1 |
| Publicis Media UK Limited | 4 | 61 | 0 / 32 / 29 |
| Pashion.dk ApS | 4 | 5 | 0 / 5 / 0 |
| SKANDINAVISK MOTOR CO. A/S | 3 | 359 | 273 / 49 / 37 |
| Nic. Christiansen Holding A/S | 3 | 328 | 254 / 25 / 49 |
| Salling Group A/S | 3 | 319 | 127 / 172 / 20 |
Most new ads in the last 30 days
Number of ads first shown within the last 30 days, among those we have collected for the domain.
| 121 | 121 | |
| 111 | 120 | |
| 108 | 200 | |
| 108 | 120 | |
| 92 | 120 | |
| 88 | 120 | |
| 70 | 120 | |
| 64 | 120 | |
| 62 | 120 | |
| 61 | 120 | |
| 59 | 120 | |
| 52 | 120 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.