Cars & transport in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 3,111 ads from 28 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 3,000 | 102 / 11 / 7 | 145 | 1 | 0% | |
| 120 | 2,000 | 105 / 4 / 11 | 542 | 1 | 0% | |
| 120 | 2,000 | 64 / 42 / 14 | 668 | 12 | 20% | |
| 120 | 2,000 | 85 / 18 / 17 | 882 | 15 | 9% | |
| 120 | 2,000 | 47 / 73 / 0 | 345 | 0 | 7% | |
| 120 | 900 | 113 / 4 / 3 | 228 | 6 | 70% | |
| 120 | 900 | 17 / 103 / 0 | 565 | 7 | 59% | |
| 120 | 900 | 60 / 59 / 1 | 597 | 0 | 24% | |
| 120 | 800 | 35 / 85 / 0 | 208 | 43 | 21% | |
| 120 | 800 | 120 / 0 / 0 | 703 | 14 | 43% | |
| 120 | 700 | 82 / 29 / 9 | 643 | 27 | 1% | |
| 120 | 600 | 107 / 2 / 11 | 1,017 | 0 | 0% | |
| 120 | 400 | 35 / 57 / 28 | 62 | 45 | 13% | |
| 120 | 400 | 71 / 16 / 33 | 343 | 31 | 21% | |
| 120 | 400 | 22 / 98 / 0 | 360 | 9 | 33% | |
| 120 | 300 | 86 / 31 / 3 | 352 | 2 | 1% | |
| 120 | 300 | 119 / 0 / 1 | 351 | 0 | 5% | |
| 120 | 300 | 89 / 20 / 11 | 211 | 4 | 27% | |
| 120 | 200 | 120 / 0 / 0 | 1,276 | 0 | 0% | |
| 120 | 200 | 72 / 46 / 2 | 210 | 47 | 0% | |
| 120 | 200 | 103 / 0 / 17 | 583 | 2 | 6% | |
| 120 | 200 | 73 / 47 / 0 | 326 | 0 | 24% | |
| 120 | 200 | 28 / 0 / 92 | 218 | 6 | 4% | |
| 118 | 200 | 111 / 5 / 2 | 819 | 0 | 5% | |
| 91 | 91 | 65 / 10 / 16 | 253 | 1 | 13% | |
| 80 | 200 | 53 / 3 / 24 | 565 | 20 | 4% | |
| 54 | 54 | 54 / 0 / 0 | 493 | 0 | 44% | |
| 8 | 8 | 4 / 4 / 0 | 125 | 0 | – |
What the search ads say
Distribution across the 1,904 read and labelled search ads in the industry. An ad can have two messages.
Message
Price36%
Range35%
Quality35%
Trust28%
Service26%
Speed14%
Own brand as the message12%
Offer
No offer85%
Specific price6%
Percentage off5%
Campaign2%
Free shipping2%
Gift0%
Call to action
Learn more30%
Buy22%
Book19%
Get a quote15%
Visit store7%
Contact5%
None2%
The ad answers
Product / category68%
Own name18%
Need / problem14%
Audience
Consumers89%
Business7%
Both4%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| Twingo | 33 | 1 |
| Polestar 4 | 25 | 1 |
| PV5 | 16 | 1 |
| IONIQ 3 | 15 | 1 |
| Enyaq | 14 | 1 |
| R5 | 14 | 1 |
| Peaq | 13 | 1 |
| Scenic | 13 | 1 |
| Volvo | 10 | 4 |
| BMW i3 | 10 | 1 |
| Kia | 9 | 4 |
| Volkswagen | 9 | 3 |
| Peugeot | 9 | 4 |
| R4 | 9 | 1 |
| IONIQ 5 | 8 | 1 |
Payers in the industry
Product categories
| autodele | 81 |
| brugte biler | 54 |
| elbiler | 43 |
| elbil | 36 |
| biludlejning | 33 |
| bildele | 33 |
| elbil suv | 30 |
| bilforhandler | 29 |
| bilservice | 27 |
| autoværksted | 20 |
| reservedele bil | 19 |
| nye biler | 16 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.