Entertainment & media in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 800 ads from 7 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 8,000 | 113 / 6 / 1 | 481 | 2 | 25% | |
| 120 | 2,000 | 108 / 1 / 11 | 950 | 2 | 4% | |
| 120 | 700 | 49 / 35 / 36 | 87 | 62 | 26% | |
| 120 | 700 | 98 / 11 / 11 | 629 | 4 | 13% | |
| 120 | 300 | 5 / 0 / 115 | 13 | 0 | 20% | |
| 120 | 200 | 69 / 0 / 51 | 237 | 4 | 38% | |
| 80 | 700 | 79 / 0 / 1 | 390 | 29 | 19% |
What the search ads say
Distribution across the 510 read and labelled search ads in the industry. An ad can have two messages.
Message
Range75%
Own brand as the message47%
Price19%
Quality13%
Service10%
Trust6%
Speed3%
Offer
No offer81%
Specific price13%
Campaign3%
Free shipping2%
Percentage off1%
Gift1%
Call to action
Buy44%
Learn more42%
Book7%
Visit store3%
Contact2%
None1%
Get a quote0%
The ad answers
Product / category67%
Own name31%
Need / problem2%
Audience
Consumers88%
Business11%
Both1%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| The Gentlemen | 32 | 1 |
| Office Romance | 18 | 1 |
| Kastanjemanden | 9 | 1 |
| Disney+ | 8 | 1 |
| Spotify for Artists | 8 | 1 |
| YouTube | 8 | 1 |
| Animals | 7 | 1 |
| Peaky Blinders: The Immortal Man | 7 | 1 |
| LEGO | 6 | 1 |
| 72 hours | 6 | 1 |
| Discovery Mode | 5 | 1 |
| Spotify Premium | 5 | 1 |
| The Kardashians | 4 | 1 |
| Halloween i LEGOLAND | 3 | 1 |
| All's Fair | 3 | 1 |
Payers in the industry
Product categories
| streamingtjeneste | 51 |
| streaming film | 49 |
| streaming abonnement | 22 |
| streaming tjeneste | 18 |
| tv-serier streaming | 15 |
| streaming serier | 14 |
| film streaming | 12 |
| koncerter sommer | 11 |
| streaming tv | 8 |
| streaming film serier | 8 |
| streaming underholdning | 8 |
| legoland hotelophold | 7 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.