Electronics & appliances in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 1,040 ads from 9 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 20,000 | 115 / 5 / 0 | 173 | 92 | 1% | |
| 120 | 4,000 | 65 / 53 / 2 | 553 | 2 | 35% | |
| 120 | 4,000 | 107 / 13 / 0 | 628 | 0 | 32% | |
| 120 | 2,000 | 104 / 16 / 0 | 116 | 1 | 26% | |
| 120 | 600 | 90 / 25 / 5 | 378 | 13 | 52% | |
| 120 | 600 | 85 / 33 / 2 | 487 | 0 | 68% | |
| 120 | 400 | 14 / 0 / 106 | 75 | 17 | 29% | |
| 120 | 200 | 0 / 120 / 0 | 258 | 0 | – | |
| 80 | 8,000 | 61 / 3 / 16 | 113 | 17 | 12% |
What the search ads say
Distribution across the 630 read and labelled search ads in the industry. An ad can have two messages.
Message
Range63%
Price45%
Speed30%
Quality17%
Service9%
Own brand as the message9%
Trust8%
Offer
No offer69%
Percentage off11%
Campaign8%
Free shipping7%
Specific price3%
Gift1%
Call to action
Buy75%
Learn more8%
None7%
Visit store4%
Contact3%
Get a quote3%
Book1%
The ad answers
Product / category78%
Own name18%
Need / problem5%
Audience
Consumers93%
Business4%
Both3%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| Siemens | 9 | 2 |
| Aeg | 8 | 2 |
| Miele | 7 | 2 |
| Soleklare u23 | 7 | 1 |
| Samsung | 5 | 2 |
| Gorenje | 5 | 2 |
| Bosch | 5 | 2 |
| LG | 4 | 3 |
| Electrolux | 4 | 2 |
| Expression | 4 | 1 |
| Philips Hue | 3 | 1 |
| TP-Link | 3 | 2 |
| EcoTank | 3 | 1 |
| ASUS | 2 | 1 |
| DeLonghi | 2 | 1 |
Payers in the industry
Product categories
| hvidevarer | 29 |
| vaskemaskiner | 12 |
| opvaskemaskiner | 11 |
| robotstøvsuger | 9 |
| tandbørster | 9 |
| tørretumblere | 8 |
| køkken | 8 |
| mobiltelefoner | 6 |
| gamingmus | 6 |
| gaming laptop | 6 |
| netbutik | 6 |
| kogeplader | 5 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.