B2B & business services in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 948 ads from 15 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 4,000 | 92 / 28 / 0 | 373 | 1 | 21% | |
| 120 | 3,000 | 118 / 0 / 2 | 149 | 10 | 17% | |
| 120 | 500 | 60 / 60 / 0 | 410 | 0 | 32% | |
| 120 | 300 | 85 / 26 / 9 | 379 | 0 | 0% | |
| 120 | 200 | 63 / 52 / 5 | 275 | 1 | 0% | |
| 80 | 400 | 27 / 47 / 6 | 144 | 0 | 0% | |
| 80 | 300 | 49 / 4 / 27 | 324 | 0 | 8% | |
| 76 | 76 | 38 / 38 / 0 | 283 | 0 | 14% | |
| 40 | 40 | 17 / 5 / 18 | 304 | 4 | 35% | |
| 30 | 30 | 30 / 0 / 0 | 403 | 0 | 10% | |
| 19 | 19 | 1 / 18 / 0 | 80 | 0 | – | |
| 12 | 12 | 0 / 11 / 1 | 1,244 | 0 | – | |
| 9 | 9 | 9 / 0 / 0 | 119 | 4 | 0% | |
| 1 | 1 | 1 / 0 / 0 | 785 | 0 | – | |
| 1 | 1 | 0 / 0 / 1 | 31 | 0 | – |
What the search ads say
Distribution across the 566 read and labelled search ads in the industry. An ad can have two messages.
Message
Service48%
Quality45%
Trust26%
Range21%
Price19%
Speed11%
Own brand as the message11%
Offer
No offer87%
Free shipping6%
Specific price4%
Campaign1%
Gift1%
Percentage off0%
Call to action
Learn more66%
Buy11%
Contact8%
Get a quote7%
Book4%
None3%
Visit store0%
The ad answers
Need / problem43%
Product / category40%
Own name17%
Audience
Business72%
Consumers20%
Both7%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| Agentic AI | 5 | 1 |
| HubSpot | 3 | 1 |
| ChatGPT | 3 | 2 |
| Lime Go | 2 | 1 |
| SAP | 2 | 2 |
| Shine | 1 | 1 |
| Hygge | 1 | 1 |
| Connect AI | 1 | 1 |
| Lime Connect | 1 | 1 |
| ServiceNow | 1 | 1 |
| Copilot for Microsoft 365 | 1 | 1 |
| EU:s Omnibus | 1 | 1 |
| LLM | 1 | 1 |
| SAP S/4HANA | 1 | 1 |
Payers in the industry
Product categories
| regnskabsprogram | 63 |
| crm software | 24 |
| vejhjælp | 13 |
| fakturering | 11 |
| erhvervslån | 9 |
| erhvervslån crowdlending | 9 |
| hjemmeside | 9 |
| sygetransport | 8 |
| webshop | 7 |
| crm-system | 7 |
| revisor karriere | 7 |
| hjemmeside ai | 6 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.