Fashion in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 2,369 ads from 20 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 20,000 | 119 / 0 / 1 | 177 | 2 | 91% | |
| 120 | 20,000 | 120 / 0 / 0 | 638 | 3 | 72% | |
| 120 | 9,000 | 114 / 6 / 0 | 966 | 2 | 28% | |
| 120 | 6,000 | 25 / 94 / 1 | 379 | 10 | 56% | |
| 120 | 3,000 | 20 / 99 / 1 | 133 | 40 | 55% | |
| 120 | 2,000 | 60 / 40 / 20 | 961 | 24 | 55% | |
| 120 | 2,000 | 92 / 18 / 10 | 129 | 18 | 22% | |
| 120 | 2,000 | 77 / 25 / 18 | 400 | 5 | 59% | |
| 120 | 900 | 37 / 82 / 1 | 247 | 17 | 18% | |
| 120 | 800 | 108 / 9 / 3 | 577 | 8 | 56% | |
| 120 | 700 | 90 / 22 / 8 | 503 | 8 | 55% | |
| 120 | 700 | 63 / 52 / 5 | 158 | 64 | 13% | |
| 120 | 500 | 108 / 12 / 0 | 1,031 | 2 | 5% | |
| 120 | 400 | 97 / 18 / 5 | 739 | 32 | 10% | |
| 120 | 400 | 94 / 26 / 0 | 225 | 8 | 51% | |
| 120 | 400 | 82 / 38 / 0 | 393 | 0 | 14% | |
| 120 | 200 | 85 / 30 / 5 | 658 | 2 | 13% | |
| 120 | 200 | 62 / 51 / 7 | 242 | 4 | 5% | |
| 120 | 200 | 98 / 13 / 9 | 392 | 3 | 16% | |
| 89 | 89 | 85 / 4 / 0 | 435 | 2 | 14% |
What the search ads say
Distribution across the 1,547 read and labelled search ads in the industry. An ad can have two messages.
Message
Range73%
Own brand as the message39%
Quality24%
Price20%
Trust16%
Speed9%
Service2%
Offer
No offer64%
Free shipping20%
Percentage off11%
Campaign4%
Specific price1%
Gift0%
Call to action
Buy82%
Learn more10%
Visit store4%
None4%
Contact0%
Get a quote0%
Book0%
The ad answers
Product / category61%
Own name37%
Need / problem1%
Audience
Consumers100%
Both0%
Business0%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| VERO MODA | 29 | 1 |
| Lindbergh | 24 | 2 |
| Samsøe Samsøe | 19 | 3 |
| Skechers | 17 | 3 |
| Bison | 12 | 1 |
| Adidas | 9 | 4 |
| JJXX | 9 | 2 |
| Hugo Boss | 6 | 2 |
| C.P. Company | 6 | 3 |
| PARAJUMPERS | 6 | 2 |
| Pandora Talisman | 6 | 1 |
| Tommy Hilfiger | 5 | 4 |
| SIGNAL | 5 | 2 |
| Crocs | 5 | 4 |
| Polo Ralph Lauren | 5 | 4 |
Payers in the industry
Product categories
| sko | 68 |
| herretøj | 64 |
| modetøj | 46 |
| tøj og mode | 18 |
| tøj | 18 |
| tøj skandinavisk mode | 14 |
| designertøj | 14 |
| mode og tøj | 13 |
| jeans | 13 |
| herresko | 12 |
| designsmykker | 12 |
| tøj og sko | 10 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.