Health & beauty in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 1,714 ads from 17 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 200 | 20,000 | 193 / 4 / 3 | 852 | 5 | 28% | |
| 120 | 5,000 | 110 / 1 / 9 | 364 | 13 | 91% | |
| 120 | 5,000 | 61 / 59 / 0 | 345 | 6 | 41% | |
| 120 | 4,000 | 120 / 0 / 0 | 97 | 1 | 34% | |
| 120 | 2,000 | 13 / 35 / 72 | 225 | 7 | 8% | |
| 120 | 2,000 | 113 / 5 / 2 | 1,047 | 8 | 47% | |
| 120 | 2,000 | 26 / 94 / 0 | 366 | 2 | 0% | |
| 120 | 800 | 112 / 8 / 0 | 220 | 22 | 74% | |
| 120 | 400 | 55 / 59 / 6 | 260 | 16 | 33% | |
| 120 | 300 | 111 / 6 / 3 | 63 | 0 | 64% | |
| 120 | 200 | 85 / 33 / 2 | 109 | 0 | 0% | |
| 110 | 200 | 110 / 0 / 0 | 482 | 0 | 2% | |
| 94 | 94 | 6 / 85 / 3 | 233 | 0 | 0% | |
| 54 | 54 | 38 / 15 / 1 | 98 | 9 | 0% | |
| 47 | 47 | 22 / 24 / 1 | 34 | 4 | 0% | |
| 7 | 7 | 7 / 0 / 0 | 206 | 0 | 0% | |
| 2 | 2 | 2 / 0 / 0 | 56 | 0 | – |
What the search ads say
Distribution across the 1,148 read and labelled search ads in the industry. An ad can have two messages.
Message
Range36%
Price32%
Quality28%
Service24%
Trust23%
Own brand as the message21%
Speed13%
Offer
No offer63%
Free shipping14%
Percentage off13%
Campaign6%
Specific price2%
Gift2%
Call to action
Buy58%
Learn more19%
Book9%
Contact6%
Visit store4%
None2%
Get a quote2%
The ad answers
Product / category50%
Own name29%
Need / problem21%
Audience
Consumers98%
Business2%
Both0%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| Olaplex | 8 | 2 |
| Linicin | 6 | 1 |
| Meraki | 5 | 3 |
| Biofinity | 5 | 2 |
| Nanolash | 4 | 2 |
| Kevin Murphy | 4 | 2 |
| Dailies | 4 | 1 |
| Precision1 | 4 | 1 |
| MAC | 3 | 1 |
| Refectocil | 3 | 2 |
| Sanzi Beauty | 3 | 1 |
| Men Expert | 3 | 1 |
| IsaDora | 3 | 1 |
| Maria Nila | 3 | 1 |
| CeraVe | 3 | 1 |
Payers in the industry
Product categories
| vægttab medicin | 33 |
| parfume | 28 |
| svær overvægt | 25 |
| hårpleje | 23 |
| optiker | 22 |
| makeup | 21 |
| hudpleje | 21 |
| optiker briller | 18 |
| kontaktlinser | 15 |
| briller | 15 |
| briller synsprøve | 11 |
| privathospital | 11 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.