Google has 1,000–2,000 ads on record for lyko.com in Denmark. ppcspy has fetched the 120 most recently shown: 113 search ads, 5 banners and 2 videos.
Industry: Health & beauty
Paid by: Lyko Hair AB (58), Lyko Denmark APS (34), Lyko AS (19), Lyko OY (5), ShopForward B.V. (1)
Strategy profile
Lyko puts its biggest share of impressions into a large search banner, while the most-seen read texts are for advent calendars, Meroda and Curl Manifesto
- Pressure
- Most impressions come from a search banner whose text is not read, so that copy cannot be used for messages. Among the read texts, advent calendars (about 90,000–100,000 impressions), Meroda Cosmetics (about 60,000–70,000) and Curl Manifesto (about 10,000–15,000) have the most.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. The largest read message is the brand: "Nordens største udvalg" and "Your Beauty Playground", followed by products such as Kérastase, Meroda and advent calendars. Among the read texts, "Forkæl dig selv eller en, du holder af" is a clear gifting message.
- Offers and CTA
- Most ads have no offer, but "15–80% rabat på Lykos Black Month-udsalg" is the most frequent offer, and the call to action is almost always "Shop" or "Add to cart". "Optjen bonuspoint på alt" and "Bliv medlem af Club Lyko" also appear often.
- Rhythm
- Launches per month were 8 in November 2026, 4 in September 2025, 2 in June and November 2025 and 2 in October 2026, while most months had 0. Active ads rose from 22 in December 2024 to 39 in November 2026.
- Who runs what
- Lyko Denmark APS: 34 ads (32 search ads, 2 banners), up to 6.8M impressions, mostly on Google Search; copy read in 32 of 34. The main message is Lyko as a everyday beauty destination with a broad range, e.g. "Nordens største udvalg" and "Your Beauty Playground". Lyko Hair AB: 3 ads (3 search ads), up to 3K impressions, mostly on Google Search; copy read in 3 of 3. The main message is Lyko as a Swedish beauty site with many brands, e.g. "Marknadens bredaste utbud" and "1300+ varumärken". Lyko AS: 3 ads (2 search ads, 1 banners), up to 1K impressions, mostly on Shopping; copy read in 2 of 3. The main message is advent calendars and gifts, e.g. "Julkalenderne er her" and "Gaveideer for alle".
The text is written by AI from the ads.
Fetched 2026-11-10.
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