Telecom, energy & subscriptions in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 2,002 ads from 18 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 2,000 | 110 / 7 / 3 | 316 | 6 | 15% | |
| 120 | 2,000 | 68 / 42 / 10 | 158 | 63 | 76% | |
| 120 | 2,000 | 21 / 95 / 4 | 159 | 10 | 90% | |
| 120 | 900 | 61 / 39 / 20 | 558 | 22 | 72% | |
| 120 | 800 | 99 / 18 / 3 | 238 | 0 | 77% | |
| 120 | 800 | 95 / 15 / 10 | 670 | 12 | 44% | |
| 120 | 700 | 92 / 18 / 10 | 145 | 51 | 53% | |
| 120 | 700 | 59 / 52 / 9 | 236 | 35 | 19% | |
| 120 | 600 | 90 / 22 / 8 | 208 | 21 | 33% | |
| 120 | 500 | 86 / 23 / 11 | 466 | 20 | 32% | |
| 120 | 500 | 48 / 60 / 12 | 237 | 6 | 33% | |
| 120 | 400 | 20 / 29 / 71 | 171 | 42 | 85% | |
| 120 | 400 | 83 / 0 / 37 | 235 | 4 | 66% | |
| 120 | 400 | 45 / 20 / 55 | 238 | 13 | 47% | |
| 119 | 2,000 | 53 / 52 / 14 | 276 | 50 | 48% | |
| 107 | 200 | 7 / 56 / 44 | 236 | 1 | 14% | |
| 80 | 80 | 80 / 0 / 0 | 437 | 2 | 0% | |
| 16 | 16 | 8 / 6 / 2 | 454 | 0 | 50% |
What the search ads say
Distribution across the 1,108 read and labelled search ads in the industry. An ad can have two messages.
Message
Price56%
Range31%
Quality28%
Service19%
Trust17%
Speed16%
Own brand as the message15%
Offer
No offer55%
Specific price30%
Free shipping5%
Percentage off3%
Campaign3%
Gift3%
Call to action
Buy55%
Learn more26%
Get a quote11%
Contact4%
None1%
Visit store1%
Book1%
The ad answers
Product / category67%
Need / problem17%
Own name16%
Audience
Consumers83%
Business11%
Both5%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| 3LikeHome | 12 | 1 |
| iPhone 18 Pro | 11 | 4 |
| Samsung Galaxy S26 Ultra | 9 | 3 |
| iPhone | 8 | 4 |
| Allente | 8 | 1 |
| iPhone 16 | 6 | 3 |
| AirPods 4 | 6 | 3 |
| iPhone 17 Pro | 6 | 3 |
| AirPods 5 | 6 | 2 |
| CBB MIX | 6 | 1 |
| iPhone 17 | 5 | 4 |
| eSIM | 5 | 3 |
| Google Pixel 11 | 5 | 2 |
| Google Pixel | 5 | 2 |
| Zaptec Go | 5 | 2 |
Payers in the industry
| Hi3G Denmark Aps | 2 | 226 |
| Telenor A/S | 2 | 217 |
| STOFA A/S | 2 | 200 |
| s360 A/S | 2 | 102 |
| WPP Media Denmark A/S | 2 | 35 |
| CMUNKC Affiliate | 2 | 3 |
| EWII A/S | 1 | 120 |
| Fastspeed ApS | 1 | 120 |
| Andel Energi A/S | 1 | 112 |
| Nuuday A/S | 1 | 108 |
| Hiper A/S | 1 | 107 |
| OK A.M.B.A | 1 | 99 |
| Energi Fyn Holding A/S | 1 | 82 |
| GroupM Denmark | 1 | 63 |
| NRGi Holding A/S | 1 | 59 |
Product categories
| mobilabonnement | 121 |
| mobiltelefoner | 36 |
| elaftale | 35 |
| internet | 34 |
| fibernet | 30 |
| mobiltelefon | 26 |
| internet bredbånd | 24 |
| varmepumpe | 23 |
| 5g internet | 22 |
| elpriser | 20 |
| internet fiber | 16 |
| ladeboks elbil | 13 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.