Finance & insurance in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 2,182 ads from 24 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 2,000 | 120 / 0 / 0 | 745 | 0 | 10% | |
| 120 | 800 | 26 / 94 / 0 | 243 | 9 | 19% | |
| 120 | 700 | 85 / 18 / 17 | 310 | 23 | 22% | |
| 120 | 500 | 68 / 40 / 12 | 549 | 3 | 46% | |
| 120 | 500 | 119 / 0 / 1 | 341 | 21 | 3% | |
| 120 | 400 | 96 / 19 / 5 | 293 | 6 | 32% | |
| 120 | 400 | 14 / 0 / 106 | 142 | 52 | 0% | |
| 120 | 300 | 84 / 20 / 16 | 531 | 5 | 17% | |
| 120 | 300 | 93 / 2 / 25 | 231 | 27 | 4% | |
| 120 | 300 | 84 / 19 / 17 | 295 | 1 | 55% | |
| 120 | 200 | 61 / 29 / 30 | 663 | 0 | 8% | |
| 120 | 200 | 72 / 30 / 18 | 527 | 0 | 0% | |
| 119 | 200 | 82 / 36 / 1 | 294 | 10 | 6% | |
| 87 | 87 | 14 / 10 / 63 | 128 | 2 | 7% | |
| 80 | 2,000 | 24 / 46 / 10 | 249 | 6 | 30% | |
| 80 | 2,000 | 16 / 63 / 1 | 272 | 4 | 6% | |
| 80 | 2,000 | 56 / 10 / 14 | 486 | 7 | 0% | |
| 80 | 900 | 59 / 3 / 18 | 224 | 26 | 14% | |
| 67 | 67 | 56 / 0 / 11 | 278 | 1 | 0% | |
| 59 | 59 | 59 / 0 / 0 | 503 | 0 | 0% | |
| 45 | 45 | 45 / 0 / 0 | 518 | 0 | 8% | |
| 25 | 25 | 0 / 0 / 25 | 26 | 3 | – | |
| 13 | 13 | 13 / 0 / 0 | 788 | 0 | 15% | |
| 7 | 7 | 0 / 3 / 4 | 46 | 2 | – |
What the search ads say
Distribution across the 1,287 read and labelled search ads in the industry. An ad can have two messages.
Message
Price41%
Service38%
Trust37%
Quality26%
Range20%
Own brand as the message10%
Speed6%
Offer
No offer85%
Percentage off8%
Gift4%
Specific price3%
Free shipping1%
Campaign0%
Call to action
Get a quote40%
Learn more29%
Buy17%
Contact9%
Book2%
Visit store1%
None1%
The ad answers
Product / category60%
Need / problem25%
Own name15%
Audience
Consumers85%
Business13%
Both2%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| Apple Pay | 6 | 2 |
| IKEA | 6 | 1 |
| MasterCard | 5 | 3 |
| Tesla | 4 | 2 |
| AndelsFordel | 4 | 1 |
| Jyske Frihed | 3 | 1 |
| Jyske Prioritet+ | 3 | 1 |
| vw | 3 | 2 |
| Nora | 2 | 1 |
| Nordea Gold Mastercard | 2 | 1 |
| Mastercard Gold | 2 | 1 |
| Aktiesparekonto | 2 | 2 |
| Visa Mobil | 2 | 1 |
| FriværdiKonto | 2 | 1 |
| Nykredit BoligBank | 2 | 1 |
Payers in the industry
Product categories
| boliglån | 98 |
| erhvervskonto | 46 |
| bilforsikring | 45 |
| realkreditlån | 39 |
| indboforsikring | 36 |
| andelsboliglån | 31 |
| rejseforsikring | 28 |
| erhvervsforsikring | 23 |
| bankskifte | 20 |
| ulykkesforsikring | 18 |
| hundeforsikring | 15 |
| billån | 14 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.