Public sector & organisations in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 360 ads from 3 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
What the search ads say
Distribution across the 128 read and labelled search ads in the industry. An ad can have two messages.
Message
Trust73%
Service53%
Price33%
Own brand as the message14%
Range4%
Speed2%
Quality2%
Offer
No offer79%
Free shipping6%
Gift6%
Specific price4%
Percentage off2%
Campaign2%
Call to action
Learn more56%
Buy21%
Contact19%
None2%
Visit store1%
Book1%
The ad answers
Own name45%
Need / problem38%
Product / category18%
Audience
Consumers98%
Both2%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| Ase Selvstændig | 1 | 1 |
Payers in the industry
| 3F | 1 | 120 |
| DM | 1 | 120 |
| DQ&A Technology NL BV | 1 | 71 |
| Ase Lønmodtager | 1 | 44 |
| Ase Selvstændig | 1 | 5 |
Product categories
| fagforening | 20 |
| fagforening akademikere | 15 |
| fagforening lokal | 7 |
| a-kasse fagforening | 5 |
| fagforening medlemskab | 4 |
| fagforening rådgivning | 3 |
| fagforening rabat | 3 |
| a-kasse studerende | 3 |
| a-kasse dagpenge | 3 |
| fagforening a-kasse | 3 |
| lønkontrol fagforening | 3 |
| a-kasse selvstændige | 3 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.