Sports & leisure in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 873 ads from 8 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 6,000 | 89 / 24 / 7 | 229 | 9 | 18% | |
| 120 | 3,000 | 88 / 32 / 0 | 1,160 | 0 | 13% | |
| 120 | 600 | 58 / 51 / 11 | 362 | 25 | 29% | |
| 120 | 500 | 105 / 12 / 3 | 187 | 5 | 23% | |
| 120 | 400 | 116 / 2 / 2 | 398 | 1 | 34% | |
| 120 | 400 | 116 / 2 / 2 | 169 | 0 | 39% | |
| 80 | 6,000 | 49 / 1 / 30 | 317 | 16 | 27% | |
| 73 | 73 | 67 / 5 / 1 | 298 | 0 | 15% |
What the search ads say
Distribution across the 673 read and labelled search ads in the industry. An ad can have two messages.
Message
Range58%
Price36%
Quality33%
Speed20%
Trust19%
Own brand as the message16%
Service3%
Offer
No offer74%
Percentage off10%
Free shipping9%
Campaign4%
Specific price2%
Gift1%
Call to action
Buy83%
Learn more9%
Visit store4%
None2%
Get a quote2%
Contact0%
The ad answers
Product / category77%
Own name18%
Need / problem5%
Audience
Consumers98%
Both1%
Business1%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| Whey 100 | 9 | 1 |
| Adidas | 6 | 4 |
| Clear Whey | 6 | 2 |
| Nike | 5 | 2 |
| Fusion | 4 | 1 |
| Star Nutrition | 4 | 1 |
| Joma | 4 | 1 |
| Optimum Nutrition | 3 | 1 |
| Fat Gripz | 3 | 1 |
| Better Bodies | 3 | 1 |
| ProPud | 3 | 1 |
| MAURTEN | 3 | 2 |
| {keyword} | 2 | 1 |
| Wilson | 2 | 1 |
| Manchester United | 2 | 2 |
Payers in the industry
Product categories
| proteinpulver | 38 |
| fodboldudstyr | 33 |
| sportsudstyr | 23 |
| kosttilskud | 21 |
| kreatin | 14 |
| løbesko | 11 |
| pre workout | 9 |
| kosttilskud sportsernæring | 7 |
| fodboldtrøjer | 6 |
| kosttilskud træningsudstyr | 6 |
| fodboldstøvler | 5 |
| proteinbarer | 5 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.