Home, garden & DIY in Denmark
What advertisers actually do on Google and YouTube, country by country. The figures are computed automatically from the ads we have collected, and the page only shows what there is enough data for.
Based on 3,435 ads from 30 domains in Denmark. Updated 12 November 2026.
The domains in the industry
Each domain with the number of ads we have collected and how many Google lists in total. Offer is the share of the domain’s read search ads that carry an offer.
| 120 | 20,000 | 105 / 11 / 4 | 93 | 108 | 96% | |
| 120 | 7,000 | 87 / 18 / 15 | 54 | 38 | 0% | |
| 120 | 7,000 | 120 / 0 / 0 | 530 | 0 | 3% | |
| 120 | 3,000 | 96 / 23 / 1 | 225 | 0 | 20% | |
| 120 | 3,000 | 118 / 2 / 0 | 849 | 0 | 19% | |
| 120 | 2,000 | 111 / 8 / 1 | 558 | 6 | 31% | |
| 120 | 2,000 | 77 / 37 / 6 | 1,113 | 16 | 29% | |
| 120 | 2,000 | 106 / 13 / 1 | 443 | 4 | 18% | |
| 120 | 2,000 | 55 / 35 / 30 | 286 | 29 | 27% | |
| 120 | 1,000 | 110 / 10 / 0 | 412 | 1 | 5% | |
| 120 | 900 | 0 / 120 / 0 | 195 | 48 | – | |
| 120 | 600 | 69 / 19 / 32 | 247 | 4 | 52% | |
| 120 | 600 | 43 / 73 / 4 | 221 | 0 | 2% | |
| 120 | 600 | 20 / 98 / 2 | 529 | 0 | 11% | |
| 120 | 500 | 61 / 45 / 14 | 91 | 45 | 7% | |
| 120 | 500 | 97 / 21 / 2 | 553 | 32 | 29% | |
| 120 | 500 | 113 / 7 / 0 | 488 | 0 | 8% | |
| 120 | 500 | 21 / 96 / 3 | 343 | 34 | 0% | |
| 120 | 500 | 112 / 2 / 6 | 708 | 2 | 4% | |
| 120 | 400 | 53 / 62 / 5 | 425 | 4 | 17% | |
| 120 | 400 | 104 / 16 / 0 | 567 | 0 | 11% | |
| 120 | 300 | 120 / 0 / 0 | 478 | 0 | 1% | |
| 120 | 200 | 72 / 42 / 6 | 93 | 1 | 78% | |
| 120 | 200 | 120 / 0 / 0 | 470 | 44 | 46% | |
| 120 | 200 | 43 / 77 / 0 | 338 | 0 | 5% | |
| 120 | 200 | 72 / 40 / 8 | 189 | 7 | 4% | |
| 80 | 4,000 | 62 / 15 / 3 | 1,046 | 0 | 9% | |
| 80 | 2,000 | 35 / 28 / 17 | 628 | 7 | 15% | |
| 80 | 800 | 74 / 6 / 0 | 322 | 1 | 17% | |
| 75 | 75 | 32 / 12 / 31 | 91 | 3 | 14% |
What the search ads say
Distribution across the 2,162 read and labelled search ads in the industry. An ad can have two messages.
Message
Range59%
Price31%
Quality29%
Own brand as the message23%
Trust15%
Service13%
Speed9%
Offer
No offer79%
Free shipping6%
Percentage off6%
Campaign5%
Gift2%
Specific price2%
Call to action
Buy54%
Learn more21%
Visit store13%
Book4%
Get a quote4%
None3%
Contact1%
The ad answers
Product / category68%
Own name25%
Need / problem7%
Audience
Consumers88%
Both7%
Business5%
Brands and products
Product names found by AI in the ads, and how many domains advertise them.
| NORDIC SPIRIT | 35 | 1 |
| Grohe | 22 | 3 |
| Nowèl | 18 | 1 |
| Nordlux | 14 | 2 |
| Philips Hue | 14 | 3 |
| Hansgrohe | 13 | 3 |
| Duravit | 9 | 3 |
| Danfoss | 9 | 3 |
| Georg Jensen | 8 | 2 |
| Dewalt | 7 | 5 |
| Louis Poulsen | 7 | 2 |
| VELUX Daylight Visualizer | 7 | 1 |
| Bosch | 6 | 3 |
| Royal Copenhagen | 6 | 1 |
| Flügger | 6 | 1 |
Payers in the industry
Product categories
| køkken | 68 |
| vinduer og døre | 56 |
| køkkener | 42 |
| designerlamper | 32 |
| sofaer | 29 |
| byggematerialer | 26 |
| byggemarked | 20 |
| vinduer | 14 |
| sofa | 13 |
| badeværelse | 13 |
| vvs-produkter | 12 |
| designermøbler | 11 |
Caveats: We collect at most the 120 ads Google lists first for each domain, so large advertisers are only partly covered. Labels such as offer, price and audience are set by AI from the ad copy and can be wrong for individual ads. Industries with fewer than 4 domains or 50 read search ads are not shown.