Google has 2,000–3,000 ads on record for illumsbolighus.dk in Denmark. ppcspy has fetched the 120 most recently shown: 96 search ads, 23 banners and 1 video.
Industry: Home, garden & DIY
Paid by: ILLUMS BOLIGHUS A/S (120)
Strategy profile
Illums Bolighus mainly shows an unread banner ad and search ads about interior brands, Georg Jensen and summer sale.
- Pressure
- Most of the impressions, about 24.9 million of 25 million, come from the banner Google shows first, and it is unread. Only about 2 percent of impressions have read text, so the search ads are described by what their texts show.
- Messages
- Audience of the search ads, weighted by impressions: consumers 99%, both 1%. Among the read search ads, the most common messages are 'more than 400 brands within interior, furniture, lamps and fashion' and 'Georg Jensen'. Quality and trust messages are minor.
- Offers and CTA
- Summer sale with 'Save up to 50% on selected products' and 'Summer Sale at Illums Bolighus' is the most frequent offer. The calls to action are 'Buy' and 'Visit the store', and several ads mention 30-day returns and delivery.
- Rhythm
- Launches were 21 in April 2026, 18 in May, 10 in June, 2 in July, 4 in August, 3 in September and 1 in October. Active ads rose from 54 in December 2024 to 117 in October 2026.
The text is written by AI from the ads.
Fetched 2026-11-10.
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illumsbolighus.dk
Strategy profile
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