Google has 300–400 ads on record for synoptik.dk in Denmark. ppcspy has fetched the 120 most recently shown: 55 search ads, 59 banners and 6 videos.
Industry: Health & beauty
Paid by: SYNOPTIK A/S (74), Publicis Media UK Limited (33), On Web Consulting Ltd (4), Pashion.dk ApS (2), Winner.Shopping s.r.o. (1)
Strategy profile
The Synoptik ads mostly promote Ray-Ban Meta glasses and contact lenses with 20% sale offers
- Pressure
- Among the retrieved ads, SYNOPTIK A/S' banners and the video 'Prøv Ray-Ban Meta briller' with 2.5-3 million impressions are the most visible. Most impressions in the most-shown ads come from unread ads, so the numbers say more about where ads appear than about their content.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. Search ads highlight 'Udsalg: Spar 20% på linser', 'Fri fragt' and contact lens brands such as Acuvue, Dailies and iWear. Banners carry 'Få en gratis synsprøve', 'Danmarks største synstest' and 'Din lokale optiker' with more than 100 stores.
- Offers and CTA
- The most frequent offer is 20% on selected contact lenses, and the calls to action are 'Bestil' and 'Køb nu'. There is also 25% on designer sunglasses and 30% on lenses, but these appear in fewer places.
- Rhythm
- Launches by month: December 2024 5, April 2025 3, November 2025 3, August 2026 6 and October 2026 35. There are more active ads per month than launches, so many older ads are still running.
- Who runs what
- SYNOPTIK A/S: 74 ads (55 search ads, 14 banners, 5 videos), up to 24.4M impressions, mostly on Google Search; copy read in 60 of 74. Contact lenses and Ray-Ban Meta glasses with 20% sale and free eye test. Example: 'Spar 20% på udvalgte kontaktlinser! Fri fragt.' Publicis Media UK Limited: 33 ads (32 banners, 1 videos), up to 2.5M impressions; copy read in 1 of 33. Eye health and eye tests in Synoptik stores. Example: 'Dine øjne siger meget om dit helbred. Bestil tid til en synsprøve nu.'
The text is written by AI from the ads.
Fetched 2026-11-10.
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