Google has 3,000–4,000 ads on record for elgiganten.dk in Denmark. ppcspy has fetched the 120 most recently shown: 65 search ads, 53 banners and 2 videos.
Industry: Electronics & appliances
Paid by: Elgiganten AB (106), Procter & Gamble International Operations SA (12), Zeta Global Corp. (2)
Strategy profile
Elgiganten gets most impressions from search-network banner ads, while the search ads focus on business purchases, outlet and product offers
- Pressure
- Among the retrieved ads, most impressions come from search-network banner ads whose text was not read, so no messaging conclusions can be drawn from them. Impressions from read texts make up only 2% of total impressions. The read search ads cover Elgiganten and P&G, and these form the basis for the messaging below.
- Messages
- Audience of the search ads, weighted by impressions: consumers 62%, business 37%, both 0%. The search ads focus on business purchases ("Køb Remarkable 2 via Erhverv - Hent i Butik 60 min. efter køb", "udnyt fordelene ved erhvervskøb"), outlet ("Elgiganten restsalg", "Gør et kup i Elgiganten Outlet") and product sales such as iPhone 17 and HP ink. At P&G, the read ads concern Oral-B toothbrushes, e.g. "Den grundigste rengøring fra Oral-B® nogensinde" and "Anbefalet af tandlæger".
- Offers and CTA
- The most common offers in the read texts are campaign offers and gifts, while "Køb nu" and "Hent i butik" are the most frequent calls to action. The most used phrase is "erhvervskunde", and "udnyt fordelene ved erhvervskøb" recurs across several ads.
- Rhythm
- Launches per month were 22 in October 2025, 10 in May 2025, 9 in August 2026, 7 in June and July 2025 and November 2025, and 0 in December 2024, February, March and April 2026. Active ads rose from 42 in December 2024 to 118 in November 2026.
- Who runs what
- Elgiganten AB: 104 ads (53 search ads, 51 banners), up to 124.3M impressions, mostly on Google Search; copy read in 50 of 104. Elgiganten sells products and business purchasing via search ads, e.g. "Køb iPhone 17 i Elgiganten - Se ugens skarpeste tilbud". Procter & Gamble International Operations SA: 12 ads (12 search ads), up to 140K impressions, mostly on Google Search; copy read in 12 of 12. P&G promotes Oral-B toothbrushes with dentist recommendation, e.g. "Oral-B Vitality Pro - Anbefalet af tandlæger".
The text is written by AI from the ads.
Fetched 2026-11-10.
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