Google has 1,000–2,000 ads on record for bilka.dk in Denmark. ppcspy has fetched the 120 most recently shown: 55 search ads, 30 banners and 35 videos.
Industry: Groceries & food
Paid by: Salling Group A/S (89), Publicis Media UK Limited (20), WPP Media Denmark A/S (7), Precise.tv Limited (2), FLOPS AS (1)
Strategy profile
Bilka's video ads for Vaseline and GilletteLabs dominate impressions, while its search ads focus on range and low prices.
- Pressure
- Among the retrieved ads, 'banner' (29 ads) ranks highest in impressions, but read text covers only 1% of impressions, so they are not counted in the messages. The most-shown ads are five Salling Group banner ads at roughly 10M impressions each, none with read text. Search ads (54 from Salling Group) are all read but have small impression figures.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. Bilka.dk search ads promise 'Denmark's largest selection at sharp prices' and 'Explore 50,000 products', naming categories such as bicycles, sofas, men's clothing and AirPods. Vaseline Gluta-Hya video ads claim '10x more powerful than Vitamin C' and 'ultralight texture', while GilletteLabs videos focus on skin and shaving.
- Offers and CTA
- Among the retrieved ads, 52 have no concrete offer and 3 mention free shipping. The calls to action are mostly 'buy' (30) and 'learn more' (21), and 43 ads answer a specific product rather than a brand or need message.
- Rhythm
- Launches per month are: April 2026 9, July 2026 9, October 2026 57 and November 2026 4. Active ads rise from 34 in December 2024 to 119 in November 2026.
- Who runs what
- Salling Group A/S: 88 ads (54 search ads, 29 banners, 5 videos), up to 153.5M impressions, mostly on Google Search; copy read in 60 of 88. Salling Group: range and sharp prices at Bilka.dk, e.g. 'Denmark's largest selection at sharp prices'. WPP Media Denmark A/S: 7 ads (7 videos), up to 195K impressions, mostly on YouTube; copy read in 7 of 7. WPP Media Denmark: Vaseline Gluta-Hya videos promising '10x more powerful than Vitamin C'. Publicis Media UK Limited: 20 ads (20 videos); copy read in 9 of 20. Publicis Media UK: videos for Pantene and GilletteLabs, e.g. a hair cream activated by heat.
The text is written by AI from the ads.
Fetched 2026-11-10.
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