Google has 800–900 ads on record for arla.dk in Denmark. ppcspy has fetched the 120 most recently shown: 84 search ads, 6 banners and 30 videos.
Industry: Groceries & food
Paid by: Arla Foods Amba (84), Arla Foods AMBA (36)
Strategy profile
Arla's search ads center on recipes and meal inspiration, while the videos for Matilde and Kærgården stress togetherness and everyday life.
- Pressure
- Among the retrieved ads, search ads from Arla Foods Amba have the most impressions, especially "Børnenes aftensmads favoritter" with 150,000-175,000 impressions. All search ads and videos in the basis have been read, so the figures are fully representative.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. The search ads offer recipes and ideas, e.g. "Ideer til aftensmad med børn", "Opskrift på coleslaw" and "Madpakkeopskrifter". The Matilde videos use the slogan "Altid sjovere sammen" about children celebrating together.
- Offers and CTA
- Almost all ads encourage learning more, and none has a concrete offer apart from one free e-cookbook. The search ads link to recipes on arla.dk.
- Rhythm
- Launches are distributed with 20 in February 2026, 19 in September 2026, 58 in October 2026 and 5 in November 2026. The other months have few or no new ads.
- Who runs what
- Arla Foods Amba: 84 ads (84 search ads), up to 599K impressions, mostly on Google Search; copy read in 84 of 84. Recipes and meal inspiration, e.g. "Børnenes aftensmads favoritter" and "Opskrift på coleslaw". Arla Foods AMBA: 36 ads (30 videos, 6 banners); copy read in 30 of 36. Togetherness and celebrating with children, e.g. "Altid sjovere sammen" in the Matilde videos.
The text is written by AI from the ads.
Fetched 2026-11-10.
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