Google has 16 ads on record for coop.dk in Denmark. ppcspy has fetched the 16 most recently shown: 7 search ads, 6 banners and 3 videos.
Industry: Groceries & food
Paid by: Coop Danmark A/S (12), SALESTUBE SP Z O O (4)
Strategy profile
Coop leans on 365discount price messages and Theo coupons, mostly via video on YouTube and Play
- Pressure
- Among the retrieved ads, most impressions come from video ads, mainly on YouTube (about 8.2 million impressions). The most-shown ad, a 16x9 video about the Theo activity book, is read. A search ad with 1.5-1.75 million impressions is not read and mainly runs on Play.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. The videos focus on price and offers: "Det rigtige sted at spare" and "Lurpak smør eller smørbar 200g" at 14 kr. The banners highlight "Bestil nytårsmenu" at 279,- per cover and "Ugens køb" with organic eggs. The search ads repeat "find rigtige discountpriser" and "altid fylde hverdagskurven med ordentlige, friske varer".
- Offers and CTA
- The offers are concrete: a free gift each week with coupons from the Theo book, Lurpak at 14 kr., and a 3-course New Year's menu. The calls to action are "Besøg din 365discount" in the search ads and "Bestil den i butikken" in the banners.
- Rhythm
- Launches are spread with 1 in August, September and October 2025, 5 in November, 5 in December, 2 in January 2026 and 1 in April 2026. Active ads per month: 7 in June and 7 in July 2026, and 1 in August 2026. Median lifetime is 51 days.
- Who runs what
- Coop Danmark A/S: 12 ads (7 search ads, 3 videos, 2 banners), up to 10.9M impressions, mostly on YouTube; copy read in 10 of 12. Price messages and offers at 365discount, with "Det rigtige sted at spare" and Lurpak at 14 kr. SALESTUBE SP Z O O: 4 ads (4 banners), up to 875K impressions; copy read in 0 of 4.
The text is written by AI from the ads.
Fetched 2026-11-10.
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