Google has 100–200 ads on record for deichmann.com in Denmark. ppcspy has fetched the 120 most recently shown: 85 search ads, 30 banners and 5 videos.
Industry: Fashion
Paid by: Deichmann SE (75), DEICHMANN-SKO ApS (22), UAB “Havas Media" (6), WPP Media d.o.o.Beograd (5), FIFTY-FIVE UK LTD (5)
Strategy profile
Deichmann's search ads centre on branded shoes, low prices and a wide range, while a banner from DEICHMANN-SKO ApS has the most impressions with unread text
- Pressure
- Most impressions, roughly 2 million to 2.25 million, come from a banner from DEICHMANN-SKO ApS whose text is unread, so it is not part of the message analysis. The read search ads from the same payer reach 800,000 to 900,000 impressions for the most-shown one.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. The most-shown read search ad promises "Mærkesko - Lav pris på sko hos Deichmann" and "Europas største skokæde". Price is the most frequent message in the read ads, while range and "store udvalg" recur across several ads, and the Graceland ad also mentions high quality and fast delivery.
- Offers and CTA
- The largest read ad has no concrete offer, while "Final Sale. Spar op til 70%" is the clearest discount message. The calls to action are mostly "Shop" and "Find", and three ads invite visits to the store.
- Rhythm
- Launches are distributed with 13 in July 2025, 4 in October 2026, 2 in June 2026, 2 in July 2026, 2 in September 2025, 2 in December 2025, 1 in March 2026, 1 in August 2026 and 1 in September 2026, and none in the other months. There are 2 active ads in the last week.
- Who runs what
- DEICHMANN-SKO ApS: 22 ads (15 search ads, 6 banners, 1 videos), up to 3.7M impressions, mostly on Google Search; copy read in 11 of 22. Branded search ads on low prices and range, e.g. "Lav pris på sko hos Deichmann" and "Final Sale. Spar op til 70%". FIFTY-FIVE UK LTD: 5 ads (5 banners), up to 5K impressions; copy read in 2 of 5. Discount banners with campaign text, e.g. "50% | UP TO 50% OFF SELECTED ITEMS DEICHMANN SHOP NOW".
The text is written by AI from the ads.
Fetched 2026-11-10.
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