Google has 300–400 ads on record for dfds.com in Denmark. ppcspy has fetched the 120 most recently shown: 105 search ads, 9 banners and 6 videos.
Industry: Travel
Paid by: DFDS A/S (116), Silveredge Technologies Private Limited (3), Shanzhong Li (1)
Strategy profile
DFDS search ads mainly promote freight and ferry tickets on Newhaven-Dieppe and the Baltics
- Pressure
- Among the retrieved ads, search ads are by far the largest surface, with 52 ads and up to 126,000 impressions. YouTube and Play impressions are small by comparison. All of the most-shown ads are read, so the text base covers the full impression volume.
- Messages
- Audience of the search ads, weighted by impressions: consumers 71%, business 29%, both 1%. The most-shown ads cover full-load freight with online booking (up to 20,000 impressions), Newhaven-Dieppe with "Sail In Comfort" and a 4-hour crossing, and "Over 100 Years of Experience". The advertisers differ: DFDS A/S accounts for most read ads, while Silveredge Technologies has three ads with up to 2,000 impressions.
- Offers and CTA
- Among the retrieved ads, most have no concrete offer. The calls to action are "book" and "buy", and most ads answer a product need. A few ads mention 15% off, e.g. Newcastle-Amsterdam and Dover-Calais.
- Rhythm
- Launches per month were 6 in June 2025, 7 in July 2026, 7 in August 2026 and 2 in several other months. The number of active ads per month ranged from 28 to 52 between December 2024 and November 2026.
The text is written by AI from the ads.
Fetched 2026-11-10.
PP SEE what your competitors are doing on Google.
Auction insights tell you who. We tell you what. Look up a domain and see its search ads, banners and videos: what they say, how long they have run, and who pays.
Free and no login.
Recently looked up
dfds.com
Strategy profile
What the search ads say
Show as table
Recent activity
Fetching the ads for
Google limits how fast ads can be fetched, so new domains are fetched in turn. This page updates by itself and shows the ads as soon as they are ready. The lookup is saved, so it will be there if you come back later.
Meanwhile, browse domains that have already been fetched in the list below.
Advertisers in the industry that have been looked up on ppcspy, and who pays for their ads.
Industries
Every domain looked up is placed in one industry. Pick an industry to see its advertisers, their payers and comparisons.
| Industry | Domains |
|---|
Domains
Domains that have already been looked up. Pick a domain to see its ads right away.
| Domain | Advertiser | Industry | Ads in DK | Searches |
|---|
Comparisons
Comparisons others have made. Pick one to open it.
| Comparison | Industry | Country | Views |
|---|
Advertisers
Who pays for the ads. The advertisers Google has verified as paying for the ads, and for how many domains. Pick an advertiser to see the domains. The list only covers domains that have been looked up on ppcspy.
| Advertiser | Domains | Ads |
|---|
The difference in short
Tags
Ad mix and longevity
Shares among the fetched ads for each domain.
Show as table
Recurring phrases in the ads
Domains where Google has verified this advertiser as paying for the ads. The list only covers domains that have been looked up on ppcspy.
| Domain | Industry | Last shown | Ads paid for | Share of the domain's ads |
|---|
How it works
Enter a domain
Choose the country you want to see ads for. No login needed.
We fetch the ads
They come from Google's public Ads Transparency Center. A new domain takes a few seconds; earlier lookups show instantly.
See what is running
Search ads, banners and videos with dates, duration, and who paid for them.
Questions and answers
Where do the ads come from?
From Google's public Ads Transparency Center, where Google shows ads from verified advertisers. ppcspy is an independent service and is not affiliated with Google.
Do I see every ad for a domain?
Not necessarily. A lookup fetches up to 120 of the ads Google lists first for the domain, which are the most recently shown. If the advertiser has more, Google's total is shown at the top of the page.
Does ppcspy show what the ads cost?
No. Impressions are Google's own ranges for how many times an ad has been shown. They say nothing about spend or budget.
Can I see which keywords they bid on?
No. Google does not disclose keywords in the Ads Transparency Center, so they are not shown here either.
What is a verified advertiser?
It is the advertiser Google has verified as paying for the ad (the payer). It can be the company itself or, for example, an agency. Advertisers shows who pays for which domains.
Who writes the strategy profile and "The difference in short"?
The strategy profile, the tags on search ads and "The difference in short" in comparisons are written by AI from the fetched ads and figures. The figures themselves come from Google.
How fresh is the data?
A lookup is kept for 24 hours. If the domain is looked up again after that, the ads are fetched from Google again.
What does it cost, and who is behind it?
It is free and needs no login. ppcspy is built by Forml.
Page not found
This address does not point to a page on ppcspy. Enter a domain in the field above, or browse the list of domains.