Google has 700–800 ads on record for fdm.dk in Denmark. ppcspy has fetched the 120 most recently shown: 35 search ads and 85 banners.
Industry: Cars & transport
Paid by: FDM f.m.b.a. (84), Forenede Danske Motorejere (36)
Strategy profile
FDM mainly shows banners without read text, while search ads focus on membership, insurance and vehicle inspection.
- Pressure
- Most of the visits come from banners, of which only a few are read. Among the retrieved ads, 37 are read, corresponding to 31 percent of the visits with read text. The most shown ad is the search ad "FDM – Bliv medlem af FDM og få gode rabatter og fordele" with 900,000 to 1,000,000 visits.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. The search ads are about membership with discounts and benefits, car insurance with price calculation, repair insurance without deductible, and ePlus membership with charging. Vehicle inspection with local inspection stations and booking regardless of membership is the most frequent category among the search ads.
- Offers and CTA
- Among the retrieved ads, 27 have no concrete offer, while fixed price and percent are rare. The call to action "book" is most frequent with 20 ads, e.g. "Book online her" and "Overstået på 15 minutter". A few ads mention "priser fra 344 kr." and a 10 percent collection discount.
- Rhythm
- Launches are uneven: December 2025 has 23, June 2026 has 15, October 2026 has 30 and November 2026 has 13. The number of active ads rises from 7 in December 2024 to 120 in November 2026.
- Who runs what
- FDM f.m.b.a.: 84 ads (84 banners), up to 7.8M impressions; copy read in 2 of 84. Main message: membership and benefits, e.g. "Bliv medlem af FDM og få gode rabatter og fordele". Forenede Danske Motorejere: 36 ads (35 search ads, 1 banners), up to 3.5M impressions, mostly on Google Search; copy read in 35 of 36. Main message: vehicle inspection and insurance, e.g. "Book online her" and "Beregn din pris på 10 sekunder".
The text is written by AI from the ads.
Fetched 2026-11-10.
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