Google has 2,000–3,000 ads on record for hummel.dk in Denmark. ppcspy has fetched the 120 most recently shown: 20 search ads, 99 banners and 1 video.
Industry: Fashion
Paid by: HUMMEL A/S (120)
Strategy profile
Hummel's search ads promise an official webshop, the largest range and fast delivery
- Pressure
- Among the fetched ads, 20 search ads with read text cover most of the impressions. The banner with 184,000 impressions is unread, and a video on Google Play has only 1,000 impressions.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. The search ads highlight "Officiel hummel Webshop" and "største udvalg" and answer product searches such as winter boots for children and hummel shop. Other search ads mention sports bra, hummelTEX and ROOT.
- Offers and CTA
- Several search ads offer free shipping for members or 25 kr shipping under 499 kr. The call to action is mostly "Order before 1 pm and we ship the same weekday" and "delivery in 1-2 weekdays".
- Rhythm
- Launches are distributed as 0 in December 2024, 6 in January 2025, 14 in August 2026, 29 in September 2026 and 38 in November 2026. All 120 ads were active in November 2026.
The text is written by AI from the ads.
Fetched 2026-11-10.
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The strategy profile, the tags on search ads and "The difference in short" in comparisons are written by AI from the fetched ads and figures. The figures themselves come from Google.
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