Google has 400–500 ads on record for if.dk in Denmark. ppcspy has fetched the 120 most recently shown: 68 search ads, 40 banners and 12 videos.
Industry: Finance & insurance
Paid by: IF SKADEFORSIKRING, FILIAL AF IF SKADEFÖRSÄKRING AB (PUBL), SVERIGE (73), If Skadeforsikring, Filial af If Skadeförsäkring AB (47)
Strategy profile
If's largest impressions go to 'Calculate your price in 30 seconds' and 'If Contents Insurance', while search ads focus on discounts for car and travel insurance.
- Pressure
- Among the retrieved ads, the most shown are 'Calculate your price in 30 seconds' (4.0-4.5 mn impressions) and 'If Contents Insurance' (3.0-3.5 mn), both read. Search ads are read in full but have far fewer impressions than the banners.
- Messages
- Audience of the search ads, weighted by impressions: consumers 84%, business 16%. The messages are mainly price ('Calculate your price', 'good price'), trust ('Nordic's largest insurance company', 'Every 4th family in the Nordics') and service ('We resolve 72% of all reported claims within 24 h'). The videos use the slogan 'If hjælper meget' together with humorous scenes.
- Offers and CTA
- Discount is the most frequent offer, especially '10% discount when you buy online' and 'up to 15%'. The most frequent call to action is 'Get a quote' and 'Calculate your price', while 'Learn more' is rarely used.
- Rhythm
- Launches per month: July 2026 has 35, October 2026 has 15, and September 2026 has 2. In the other months there have typically been 0-3 launches.
- Who runs what
- IF SKADEFORSIKRING, FILIAL AF IF SKADEFÖRSÄKRING AB (PUBL), SVERIGE: 73 ads (68 search ads, 5 banners), up to 12.9M impressions, mostly on Google Search; copy read in 73 of 73. Calculate your price and Nordic's largest insurer; main message on price and trust, e.g. 'Calculate your price in 30 seconds'. Several ads are not read and are therefore not part of the messages. If Skadeforsikring, Filial af If Skadeförsäkring AB: 47 ads (35 banners, 12 videos), up to 5.7M impressions; copy read in 47 of 47. 10% discount on insurance bought in the webshop; main message on discount, e.g. '10% discount on If contents insurance helps a lot'.
The text is written by AI from the ads.
Fetched 2026-11-10.
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