Google has 400–500 ads on record for lederne.dk in Denmark. ppcspy has fetched the 120 most recently shown: 114 search ads and 6 banners.
Industry: Education & jobs
Paid by: Ledernes KompetenceCenter AS (93), Ledernes Hovedorganisation (27)
Strategy profile
Lederne's search ads focus on the salary calculator, membership and the positive list, while banners market leadership training.
- Pressure
- Among the retrieved ads, the most shown are a search ad from Ledernes Hovedorganisation about salary comparison (500,000–600,000 impressions) and a banner from Ledernes KompetenceCenter titled "From architect to leader" (500,000–600,000 impressions). All the most shown ads have read text. Search dominates the retrieved ads with roughly 2m–2.5m impressions.
- Messages
- Audience of the search ads, weighted by impressions: consumers 67%, both 25%, business 8%. Trust is the most frequent message among the tagged ads, followed by quality and service. The search ads are about the salary calculator ("See your salary level"), membership for 229 DKK per month and salary insurance. The banners are about leadership training in scenic surroundings and career change from architect to leader.
- Offers and CTA
- Among the tagged ads, nearly all have no concrete offer wording. The call to action is almost always "learn more" (72 ads), followed by "book" and "buy". The positive list and six-week job-oriented training for the unemployed recur in the search ads.
- Rhythm
- New launches per month: December 2025 (10), July 2026 (13) and October 2026 (7). The number of active ads rose from 71 in December 2024 to 112 in July 2026 and fell to 47 in November 2026.
- Who runs what
- Ledernes KompetenceCenter AS: 93 ads (87 search ads, 6 banners), up to 2.7M impressions; copy read in 85 of 93. Membership and salary calculator: "See your salary level" and "Fixed low membership fee" with focus on pay and security. Example: "Check your salary with Ledernes Lønberegner". Ledernes Hovedorganisation: 27 ads (27 search ads), up to 1.5M impressions, mostly on Google Search; copy read in 27 of 27. Leadership training: career change and personal leadership development in scenic surroundings. Example: "From architect to leader".
The text is written by AI from the ads.
Fetched 2026-11-11.
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