Google has 300–400 ads on record for lidl.dk in Denmark. ppcspy has fetched the 120 most recently shown: 115 banners and 5 videos.
Industry: Groceries & food
Paid by: LIDL MANAGEMENT DANMARK ApS (112), Trakken GmbH (5), Lidl Danmark K/S (3)
Strategy profile
Lidl mainly runs banner ads with a fixed low price and a simple offer message.
- Pressure
- The most shown ad, 1,000,000–1,250,000 impressions, is read and has the text "Sprødt og godt. Til enhver smag." Among the retrieved ads, most impressions come from ads whose text was not read, including a large banner from Trakken GmbH with 900,000–1,000,000 impressions. The search ads are about products and offers, and read text covers 62 percent of impressions.
- Messages
- Banner texts centre on "Nyd endnu flere varer til fast lav pris" and "Nyd hver dag til fast lav pris". The brands MADVÆRKET (17 ads), MILBONA, RAHBEK and FIN CARRÉ recur. Among the retrieved ads there is also a series of job ads for a sous chef in Copenhagen offering 2,500 kr. extra per month.
- Offers and CTA
- The offers are concrete, e.g. FIN CARRÉ Chocolate 100 g at 9.95 (-33%) and MADVÆRKET Flødehavarti at 29.95. Lidl Plus is mentioned in the video with 4 for 3 and PARKSIDE scissors at 30 kr. The job ads use "Ansøg her!" as the call to action.
- Rhythm
- Launches per month among the retrieved ads: May 28, June 6, July 4, August 47, September 21, October 7 and November 6. Median lifespan is 15 days.
The text is written by AI from the ads.
Fetched 2026-11-10.
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| Domain | Advertiser | Industry | Ads in DK | Searches |
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| Advertiser | Domains | Ads |
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The difference in short
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The strategy profile, the tags on search ads and "The difference in short" in comparisons are written by AI from the fetched ads and figures. The figures themselves come from Google.
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