Google has 2,000–3,000 ads on record for norwegian.com in Denmark. ppcspy has fetched the 120 most recently shown: 119 search ads and 1 banner.
Industry: Travel
Paid by: Dentsu Norge AS (109), Norwegian Air Shuttle ASA (9), Norwegian Air AS (2)
Strategy profile
Norwegian's search ads push low-fare calendars and cheap flights in Danish searches
- Pressure
- Among the fetched ads, almost all are search ads (55 of 56), and they dominate impressions in Search. All fetched ads have been read, so the message figures cover the full sample.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. Price is the most frequent message: 'Lavpriskalender', 'billige flybilletter' and 'En vej fra 489.00' recur. The most shown ads focus on routes such as Malaga, Catania and Madeira. Add-ons such as 'Fast Track' and extra baggage are also mentioned.
- Offers and CTA
- Among the fetched ads, 37 have no clear offer statement, while 17 use a fixed price ('En vej fra …'). The call to action is almost always 'Bestil' or 'Rejs', e.g. 'Bestil flybilletter' and 'Rejs til Napoli'.
- Rhythm
- Launches are few and scattered: 1 in January 2025, 2 in February, 3 in March, 1 in April, 1 in September, 3 in October, 1 in January 2026 and 1 in November 2026. Most ads have run for over a year.
- Who runs what
- Dentsu Norge AS: 49 ads (49 search ads), up to 699K impressions, mostly on Google Search; copy read in 49 of 49. Low-fare calendar and 'One way from' prices on Norwegian routes, e.g. 'Rejs til Malaga - Lavpriskalender fra Norwegian'. Norwegian Air Shuttle ASA: 7 ads (7 search ads), up to 9K impressions, mostly on Google Search; copy read in 7 of 7. English lowfare tickets to the Nordics and hand-luggage-only travel, e.g. 'Check out our lowfare calendar for cheap flights to the Nordics'.
The text is written by AI from the ads.
Fetched 2026-11-10.
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