spy

Google has 2,000–3,000 ads on record for saxo.com in Denmark. ppcspy has fetched the 80 most recently shown: 70 search ads, 6 banners and 4 videos.

Industry: Entertainment & media

Paid by: SAXO.com A/S (80)

Strategy profile

Saxo mainly runs search ads for books and Saxo Premium, with Black Month offers in the newest.

Pressure
Among the retrieved ads, search ads account for almost all impressions, and all read texts come from SAXO.com A/S. The most shown ad, "Lydbøger hos SAXO Premium - Prøv Premium 30 dage gratis nu", has over 125,000 impressions and carries most of the pressure.
Messages
Audience of the search ads, weighted by impressions: consumers 100%. The most shown ads focus on Saxo Premium with audiobooks and streaming, along with a few book ads naming authors such as Lea Korsgaard and SenLinYu. Many other ads mention "gode priser", "hurtig fragt" and a "stort udvalg".
Offers and CTA
Premium offers are "30 dage gratis" and "3 kr. for 3 mdr". Book ads use "Køb nu" and "Køb bogen her". Black Month ads promise up to 60 % off and 15 % off English books.
Rhythm
Among the retrieved ads, there are 21 new in June 2026, 37 in August, 4 in September, 1 in October and 11 in November 2026. Active ads rose from 6 in December 2024 to 80 in November 2026.

The text is written by AI from the ads.

Fetched 2026-11-10.

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Verified advertiser

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DomainIndustryLast shownAds paid forShare of the domain's ads

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Questions and answers

Where do the ads come from?

From Google's public Ads Transparency Center, where Google shows ads from verified advertisers. ppcspy is an independent service and is not affiliated with Google.

Do I see every ad for a domain?

Not necessarily. A lookup fetches up to 120 of the ads Google lists first for the domain, which are the most recently shown. If the advertiser has more, Google's total is shown at the top of the page.

Does ppcspy show what the ads cost?

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Can I see which keywords they bid on?

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What is a verified advertiser?

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Who writes the strategy profile and "The difference in short"?

The strategy profile, the tags on search ads and "The difference in short" in comparisons are written by AI from the fetched ads and figures. The figures themselves come from Google.

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A lookup is kept for 24 hours. If the domain is looked up again after that, the ads are fetched from Google again.

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