Google has 100–200 ads on record for selected.com in Denmark. ppcspy has fetched the 120 most recently shown: 98 search ads, 13 banners and 9 videos.
Industry: Fashion
Paid by: Bestseller Handels B.V. (120)
Strategy profile
Selected puts most of its impressions into an unread banner ad and a video, while the search ads focus on timeless Scandinavian fashion.
- Pressure
- Among the retrieved ads, read texts cover only 9 percent of impressions. The most shown ad is an unread banner with 10,000,000 impressions on search surfaces, so the search ads concern premium quality clothing rather than the advertiser's full focus.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%, both 0%. Among the read search ads, 'premium kvalitet', 'skandinavisk mode' and 'tidløs' dominate in texts such as 'Tøj fra Selected' and 'Shop Selected: Tidløs skandinavisk mode'. The videos use 'The Art Of Choosing Well' and 'Lag på lag' for seasonal collections.
- Offers and CTA
- The search ads mention 'Op til 50% rabat', 'Fri levering over 499DKK' and '100 dages retur'. The calls to action are mainly 'Shop nu' and 'Køb nu, betal senere'.
- Rhythm
- Launches per month: April 2025 24, March 2026 22, May 2025 17, December 2024 4, February 2026 6, March 2026 22, April 2026 8. June to October 2025 have 0 launches.
The text is written by AI from the ads.
Fetched 2026-11-10.
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The difference in short
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Who writes the strategy profile and "The difference in short"?
The strategy profile, the tags on search ads and "The difference in short" in comparisons are written by AI from the fetched ads and figures. The figures themselves come from Google.
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