Google has 500–600 ads on record for skousen.dk in Denmark. ppcspy has fetched the 120 most recently shown: 90 search ads, 25 banners and 5 videos.
Industry: Electronics & appliances
Paid by: SKOUSEN ONLINE SERVICE A/S (107), s360 A/S (13)
Strategy profile
Skousen runs Black Friday offers and price-match in search ads, with household appliances as the main product.
- Pressure
- Among the retrieved ads, search ads from Skousen Online Service A/S have by far the largest share of impressions, but most impressions come from a banner that is not read, so the text base covers only a small part of the reach. The read search ads are about household appliances, Black Friday and early start, while video from s360 A/S has very few impressions in the retrieved data.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. The most frequent message in the read ads is price, with words like "save up to 50%", "prices from today" and "we match the lowest online price". Service and range also appear, e.g. "fast & cheap delivery", "pick up free in your local Skousen store" and "large selection".
- Offers and CTA
- The most frequent offer is percentage discount ("up to 50%" and "up to 40%"), followed by campaign offers such as Black Friday and Click & Collect. The calls to action are mostly "buy" and "find/see the selection", and several ads respond directly to product searches.
- Rhythm
- Launches among the retrieved ads are unevenly spread: 4 in April 2025, 17 in May, 31 in July, 3 in August, 23 in October, 8 in August 2026 and 13 in November 2026. The number of active ads grows from 21 in December 2024 to 120 in November 2026.
- Who runs what
- SKOUSEN ONLINE SERVICE A/S: 107 ads (90 search ads, 17 banners), up to 71.7M impressions, mostly on Google Search; copy read in 85 of 107. Black Friday offers with up to 50% off and price-match on appliances, e.g. "Save up to 50% when we early-start Black Friday at Skousen". s360 A/S: 13 ads (8 banners, 5 videos); copy read in 5 of 13. Video on Black Friday offers and price-match, e.g. "PRICE MATCH UNTIL BLACK FRIDAY. Up to 50% off".
The text is written by AI from the ads.
Fetched 2026-11-10.
PP SEE what your competitors are doing on Google.
Auction insights tell you who. We tell you what. Look up a domain and see its search ads, banners and videos: what they say, how long they have run, and who pays.
Free and no login.
Recently looked up
skousen.dk
Strategy profile
What the search ads say
Show as table
Recent activity
Fetching the ads for
Google limits how fast ads can be fetched, so new domains are fetched in turn. This page updates by itself and shows the ads as soon as they are ready. The lookup is saved, so it will be there if you come back later.
Meanwhile, browse domains that have already been fetched in the list below.
Advertisers in the industry that have been looked up on ppcspy, and who pays for their ads.
Industries
Every domain looked up is placed in one industry. Pick an industry to see its advertisers, their payers and comparisons.
| Industry | Domains |
|---|
Domains
Domains that have already been looked up. Pick a domain to see its ads right away.
| Domain | Advertiser | Industry | Ads in DK | Searches |
|---|
Comparisons
Comparisons others have made. Pick one to open it.
| Comparison | Industry | Country | Views |
|---|
Advertisers
Who pays for the ads. The advertisers Google has verified as paying for the ads, and for how many domains. Pick an advertiser to see the domains. The list only covers domains that have been looked up on ppcspy.
| Advertiser | Domains | Ads |
|---|
The difference in short
Tags
Ad mix and longevity
Shares among the fetched ads for each domain.
Show as table
Recurring phrases in the ads
Domains where Google has verified this advertiser as paying for the ads. The list only covers domains that have been looked up on ppcspy.
| Domain | Industry | Last shown | Ads paid for | Share of the domain's ads |
|---|
How it works
Enter a domain
Choose the country you want to see ads for. No login needed.
We fetch the ads
They come from Google's public Ads Transparency Center. A new domain takes a few seconds; earlier lookups show instantly.
See what is running
Search ads, banners and videos with dates, duration, and who paid for them.
Questions and answers
Where do the ads come from?
From Google's public Ads Transparency Center, where Google shows ads from verified advertisers. ppcspy is an independent service and is not affiliated with Google.
Do I see every ad for a domain?
Not necessarily. A lookup fetches up to 120 of the ads Google lists first for the domain, which are the most recently shown. If the advertiser has more, Google's total is shown at the top of the page.
Does ppcspy show what the ads cost?
No. Impressions are Google's own ranges for how many times an ad has been shown. They say nothing about spend or budget.
Can I see which keywords they bid on?
No. Google does not disclose keywords in the Ads Transparency Center, so they are not shown here either.
What is a verified advertiser?
It is the advertiser Google has verified as paying for the ad (the payer). It can be the company itself or, for example, an agency. Advertisers shows who pays for which domains.
Who writes the strategy profile and "The difference in short"?
The strategy profile, the tags on search ads and "The difference in short" in comparisons are written by AI from the fetched ads and figures. The figures themselves come from Google.
How fresh is the data?
A lookup is kept for 24 hours. If the domain is looked up again after that, the ads are fetched from Google again.
What does it cost, and who is behind it?
It is free and needs no login. ppcspy is built by Forml.
Page not found
This address does not point to a page on ppcspy. Enter a domain in the field above, or browse the list of domains.