Google has 54 ads on record for truthaboutweight.global in Denmark. ppcspy has fetched the 54 most recently shown: 38 search ads, 15 banners and 1 video.
Industry: Health & beauty
Paid by: Novo Nordisk A/S (38), WPP Media Denmark A/S (15), PL & PARTNERS A/S (1)
Strategy profile
The search ads focus on BMI calculators and weight loss, while the most shown banners push readers to seek help for obesity.
- Pressure
- The banners from WPP Media Denmark A/S have the most impressions among the retrieved ads, and they are read. The search ads from Novo Nordisk A/S follow with read texts and clearly fewer impressions.
- Messages
- Audience of the search ads, weighted by impressions: consumers 100%. The banners ask "Har du også prøvet næsten alt?" and promise "Få hjælp til dit vægttab". The search ads offer "BMI Beregner - Mål dit BMI" and texts on severe obesity as a disease, e.g. "Overvægt: En kronisk sygdom".
- Offers and CTA
- No ad has a concrete offer. The calls to action are mainly "lær mere" and getting help from the doctor, e.g. "Tal med din læge, om vægttabsbehandling er relevant for dig".
- Rhythm
- Launches are spread across the year: 14 in April 2026, 6 in May 2026 and 7 in January 2026. Several months have no launches, e.g. March 2026 and June 2026.
- Who runs what
- WPP Media Denmark A/S: 15 ads (15 banners), up to 6.6M impressions; copy read in 15 of 15. Help with weight loss from your doctor, with a call to talk to the doctor about treatment. Novo Nordisk A/S: 38 ads (38 search ads), up to 3M impressions, mostly on Google Search; copy read in 38 of 38. Search ads with a BMI calculator and knowledge about severe obesity, e.g. "BMI Beregner - Mål dit BMI".
The text is written by AI from the ads.
Fetched 2026-11-11.
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