Google has 800–900 ads on record for tryg.dk in Denmark. ppcspy has fetched the 80 most recently shown: 59 search ads, 3 banners and 18 videos.
Industry: Finance & insurance
Paid by: TRYG Forsikring A/S (80)
Strategy profile
Tryg leans on trust with EV and video ads on YouTube, while search ads cover car insurance and several other insurance types.
- Pressure
- Most impressions (3.3 mn of roughly 3.5-4.1 mn) come from YouTube video ads, and the read texts cover 99 percent of impressions. The most shown ad is "Tryg Bilforsikring - Elbil" with 1.75-2 mn impressions, followed by "Gods- og transportansvar" with 0.9-1 mn.
- Messages
- Audience of the search ads, weighted by impressions: consumers 84%, business 12%, both 5%. The messages are trust ("Det handler om at være Tryg"), EV car insurance with charger and value guarantees, and cover for businesses such as freight and transport liability. Search ads also mention travel, boat and dental insurance. Digital Tryghedsforsikring at DKK 99 per month appears in several videos.
- Offers and CTA
- Among the retrieved ads, "Beregn pris på 30 sek" and "Køb online & spar 10 %" recur, and up to 20 % bundle discount is mentioned. The main calls to action are "Beregn pris" (31 ads) and "Learn more" (17).
- Rhythm
- Ads launched per month: Dec 2024 11, Aug 2025 17, Nov 2025 8, May 2026 7, Oct 2026 6 and Nov 2026 20. Active ads rose from 12 in Dec 2024 to 80 in Nov 2026.
The text is written by AI from the ads.
Fetched 2026-11-10.
PP SEE what your competitors are doing on Google.
Auction insights tell you who. We tell you what. Look up a domain and see its search ads, banners and videos: what they say, how long they have run, and who pays.
Free and no login.
Recently looked up
tryg.dk
Strategy profile
What the search ads say
Show as table
Recent activity
Fetching the ads for
Google limits how fast ads can be fetched, so new domains are fetched in turn. This page updates by itself and shows the ads as soon as they are ready. The lookup is saved, so it will be there if you come back later.
Meanwhile, browse domains that have already been fetched in the list below.
Advertisers in the industry that have been looked up on ppcspy, and who pays for their ads.
Industries
Every domain looked up is placed in one industry. Pick an industry to see its advertisers, their payers and comparisons.
| Industry | Domains |
|---|
Domains
Domains that have already been looked up. Pick a domain to see its ads right away.
| Domain | Advertiser | Industry | Ads in DK | Searches |
|---|
Comparisons
Comparisons others have made. Pick one to open it.
| Comparison | Industry | Country | Views |
|---|
Advertisers
Who pays for the ads. The advertisers Google has verified as paying for the ads, and for how many domains. Pick an advertiser to see the domains. The list only covers domains that have been looked up on ppcspy.
| Advertiser | Domains | Ads |
|---|
The difference in short
Tags
Ad mix and longevity
Shares among the fetched ads for each domain.
Show as table
Recurring phrases in the ads
Domains where Google has verified this advertiser as paying for the ads. The list only covers domains that have been looked up on ppcspy.
| Domain | Industry | Last shown | Ads paid for | Share of the domain's ads |
|---|
How it works
Enter a domain
Choose the country you want to see ads for. No login needed.
We fetch the ads
They come from Google's public Ads Transparency Center. A new domain takes a few seconds; earlier lookups show instantly.
See what is running
Search ads, banners and videos with dates, duration, and who paid for them.
Questions and answers
Where do the ads come from?
From Google's public Ads Transparency Center, where Google shows ads from verified advertisers. ppcspy is an independent service and is not affiliated with Google.
Do I see every ad for a domain?
Not necessarily. A lookup fetches up to 120 of the ads Google lists first for the domain, which are the most recently shown. If the advertiser has more, Google's total is shown at the top of the page.
Does ppcspy show what the ads cost?
No. Impressions are Google's own ranges for how many times an ad has been shown. They say nothing about spend or budget.
Can I see which keywords they bid on?
No. Google does not disclose keywords in the Ads Transparency Center, so they are not shown here either.
What is a verified advertiser?
It is the advertiser Google has verified as paying for the ad (the payer). It can be the company itself or, for example, an agency. Advertisers shows who pays for which domains.
Who writes the strategy profile and "The difference in short"?
The strategy profile, the tags on search ads and "The difference in short" in comparisons are written by AI from the fetched ads and figures. The figures themselves come from Google.
How fresh is the data?
A lookup is kept for 24 hours. If the domain is looked up again after that, the ads are fetched from Google again.
What does it cost, and who is behind it?
It is free and needs no login. ppcspy is built by Forml.
Page not found
This address does not point to a page on ppcspy. Enter a domain in the field above, or browse the list of domains.