Google has 100–200 ads on record for velux.dk in Denmark. ppcspy has fetched the 120 most recently shown: 43 search ads and 77 banners.
Industry: Home, garden & DIY
Paid by: Velux A/S (40), VELUX NORGE AS (32), VELUX Danmark A/S (29), Iprospect Danmark A/S (10), VELUX Svenska AB (8)
Strategy profile
The Velux search ads highlight skylights and roof windows, while the banners across the VELUX network focus on app control and daylight
- Pressure
- Among the retrieved ads, the most shown are banners from Iprospect Danmark A/S and VELUX Danmark A/S, but none of them are read, so the read texts cover only a small share of impressions. The search ads from Velux A/S are read and have the most impressions in the read group.
- Messages
- Audience of the search ads, weighted by impressions: consumers 66%, both 32%, business 2%. The search ads are about skylights and roof windows with messages such as "A skylight gives over twice as much light as a facade window" and "Get a free chat about the light in your home". The banners from VELUX NORGE AS are about remote-controlled skylights with app control, and several banners from VELUX Danmark A/S are about upgrading daylight at home.
- Offers and CTA
- Offers in the read ads are few, and most invite readers to learn more or see more products. A few search ads offer free advice, free consultation and a free design proposal.
- Rhythm
- Launches are distributed as 3 in March 2025, 1 in December 2025, 2 in March 2026, 11 in June 2026 and 60 in September 2026. There are 43 active ads in December 2024 and 81 in September 2026.
- Who runs what
- Iprospect Danmark A/S: 10 ads (10 banners), up to 31.3M impressions; copy read in 0 of 10. Main message: skylights and roof windows with more daylight and fresh air, e.g. "A skylight gives over twice as much light as a facade window". VELUX Danmark A/S: 29 ads (27 banners, 2 search ads), up to 24.4M impressions; copy read in 26 of 29. Main message: remote-controlled skylights with app control, e.g. "Open them with your mobile". Velux A/S: 40 ads (40 search ads), up to 2.9M impressions, mostly on Google Search; copy read in 40 of 40. Main message: daylight and upgrading the home with VELUX products, e.g. "Bring the outdoors inside". Many banners are not read and are therefore not included in the messages. VELUX NORGE AS: 32 ads (32 banners); copy read in 32 of 32. Main message: skylights and daylight, e.g. "Our VELUX AI Advisor guides you from idea to realization".
The text is written by AI from the ads.
Fetched 2026-11-10.
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